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Phil Martin Blog
Are you the victim of a ?wanna? Drive-By? July 23, 2010, 7:25 a.m. EDT VERIZON WireLESS “During the second quarter, Verizon Wireless customers sent or received more than 180 billion text messages.” Still think wireless is just a fad. Watch this video. Fact: 18%-20% of all Listing are purchased by a drive-by calling the number on the yard sign. Fact: 80%-90% of all [...]
Short Sales ? What Is Great Advice Worth? You might shy away from listing a Short Sale (SS), but how will you provide the best representation when your buyer wants one? The way I see it, you have 3 choices. 1. Become an expert and target SS to make money 2. Become familiar enough to ?refer? and make money 3. Pretend that SS [...]
First Time Home Buyer On Line Workshop First Time Home Buyers (FTHB) make up 50% of buyers. Avg age 26-34, 46% married, 21% single females, 19% single males. 87% start the search on the Internet. 76% of agents had a sit-downbefore showing FTHB any properties, 49% signed a buyer rep agreement. The Best Home Marketing has strategies and tools to help yo…u [...]
Do You Really Need To Have ?Backdoor? Clients?? Clients need feedback just like you do. Agents Unfair Advantage gives you feedback capability like none other. Give your clients their own password to go behind the scenes and SEE how many people have looked at their eProperty site…by page. How many “Eyes On” their listing have been generated by your efforts and the eProp [...]
If You Are Not Marketing ? You Are Not In Business! Real Estate agents MUST be Master Marketers. Dynamic Disseminators of information. But unfortunately, most agents feel that if they are going to Market, then ?they? have to Market. When that is the belief, then agents tend to spend most of their time behind a keyboard, staying up late, spending their valuable time doing ?administrative? work [...]
Why Aren?t You Using Your FREE Personalized Website? Why should Real Estate agents have a stand alone website that markets them and their properties? This is a GREAT idea. Your clients only see YOU. They do not see a list of ?other? real estate agents. On your personal website, your prospects and clients do not have to deal with advertisements and other distractions. [...]
Call Capture is NOT dead. It?s just different. Texting grew by 500% last year alone. Texting is a juggernaut and we think soon to be dominant channel for communications. If you are behind this curve you will lose listings, buyers and commissions. Imagine your potential buyer stopped in front of your listing at 10pm Sunday evening. They call your 1-800 number (twice ? [...]
Does Your Listing Presentation WOW Them or Make Them Snore? If you have a ?book? and show clients pictures of other listings you?ve sold, and tell them how you?ll put a sign in the yard and post a few pictures on MLS and maybe even have an Open House or put an ad in the paper, like it or not?.YOU ARE LIKE EVERYONE ELSE. It [...]
